What is the primary objective of the "Run" phase in SAP Activate?

The primary objective of the "Run" phase in SAP Activate is to ensure the solution is maintained and continuously improved post-deployment. This phase is critical as it focuses on the operational aspect of the implemented solution, ensuring that it runs smoothly and meets the business needs after going live.

During the "Run" phase, organizations are encouraged to monitor the system performance, user satisfaction, and overall effectiveness of the solution in achieving the desired business outcomes. Continuous improvement initiatives may be carried out to enhance functionality and optimize processes based on user feedback and changing business requirements. This focus on sustainability helps organizations gain long-term value from their SAP investment.

In contrast, other options may relate to different stages of the project lifecycle. Developing new features for the next version typically occurs in the earlier phases, such as the "Build" phase, where new functionalities are created based on the initial project requirements. Gathering user feedback for enhancements is an aspect that might occur during or after the "Deploy" phase but does not encapsulate the overarching goal of the "Run" phase. Evaluating project success metrics is a crucial aspect of assessing project performance, which is often done during the deployment phase or in project closure activities, rather than in the continuous operational focus characteristic of the "Run"