What is meant by a new implementation scenario in SAP?

A new implementation scenario in SAP refers specifically to the process of creating a new SAP S/4HANA system from the ground up, whether for a new customer or for an existing customer who is adopting the software for the first time. This scenario typically involves the complete setup and configuration of the system, including data migration and system customization to meet the specific needs of the organization.

In the context of SAP Activate methodology, this approach is crucial for organizations that wish to leverage the latest features and capabilities of SAP S/4HANA while ensuring that their specific business processes are adequately represented in the new system. The emphasis on starting a system afresh allows for a streamlined adoption of best practices and a clean data structure tailored to the business's objectives.

Updating the current system software refers to maintaining or upgrading an existing system and would not fall under a new implementation. Migrating to a different platform focuses on transitioning from one software environment to another rather than building a new instance. Integrating third-party applications involves connecting existing systems with external software, which does not constitute the foundational aspect of launching a brand new SAP S/4HANA system.